Meet the team
Caroline Bultman
Co-owner & Lead Consultant – Process Engineering, Programme Management, Mentoring
Caroline is a results-driven consultant with deep expertise in Process Engineering, Stakeholder Management, and Programme Delivery. Her approach starts with understanding the customer need—ensuring businesses design operations that truly support the products and solutions they offer.
With a background in SaaS, data-driven industries, and new ventures, Caroline has led Operational Excellence initiatives, supported businesses through complex transformations, and built high-performing teams. She is passionate about helping businesses understand their why, mentoring young professionals, and helping companies develop strong talent from the start.
Ad van der Poel
Co-owner – Product Strategy & Innovation Coaching
Ad brings over 25 years of experience in Financial Services and Software Development, with a strong focus on Product Management, Innovation, and Business Strategy. Having led product teams at HSBC Innovation Banking, Bank of America Merrill Lynch, Basware and ING, he understands how to develop, launch, and scale innovative products.
While Ad currently serves as Chief Commercial Officer for HSBC Innovation Banking, he is co-owner at Blue Pond Consultants, occasionally providing coaching on Fintech, Product Strategy, Digital Transformation, and Operational Resilience when his schedule allows.
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